Syllabus E-commerece

ELECTRONIC COMMERCE
Paper Code: 2402/51002

COURSE OBJECTIVE:

The objective of the course is to learn types, process of e-commerce, the tools, channels and the related issue in implementing the e-commerce practices.

UNIT-I Introduction to Electronic Commerce: origin and need; Framework, application, network infrastructure (including internet), internet commercialization; factors affecting e-commerce, business and technological dimensions of e-commerce.

UNIT-II Electronic payment system, inter-organizational commerce & intra-organizational commerce, EDI, value-added network; digital library; smart card, credit card and emerging financial instruments.

UNIT-III B2B e-commerce; e-procurement, supply-chain coordination; on-line research; organizing for online marketing, Internet retailing; multi channel retailing; channel design; selling through online intermediaries. Mobile commerce: Introduction to mobile commerce; benefits of mobile commerce; mobile commerce framework; Internet advertising.

UNIT-IV Security; advertising & marketing in the internet, introduction to marketing & CRM, consumer search & resource discovery, computer based education & training, digital copyrights. Search engines & directory services; Agents in electronic commerce.

Lab: Internet Surfing of E-Commerce Sites.

Suggested Readings:

Schneider P. Gary, Perry T. James, E-Commerce, Thomson Learning, Bombay.
Hanson & Kalyanam, Internet marketing & e-commerce, Thomson Learning, Bombay.
Bharat Bhasker, Electronic Commerce, TMH, New Delhi.
Kosiur, Understanding E-Commerce, Prentice Hall of India, Delhi.
Kalakota, Whinston, Frontiers of Electronic Commerce, Addison Wesley.
Shurety, E-business with Net Commerce (with CD), Addison Wesley.
Napier, Creating a winning E-business, Vikas Publishing House, New Delhi.
Didar Singh, E Commerce for Manager, Vikas Publishing House, New Delhi.
Whitely David, Electronic Commerce, TMH, Delhi.
Efraim Turban, Jay Lee, David King & H. Michael Chang, Electronic Commerce: A Managerial Perspective, Pearson Education, Delhi.